UMC tasked us with designing a campus unlike any other in the music industry. Our three-storey fit-out for their Canadian headquarters brings together a range of open, semi-private, and private workspaces with recording studios, a concert hall, a high-fidelity listening lounge, a creative agency, and a 40-seat boardroom across a 40,000-sf footprint.

The ground floor creates a welcoming and dynamic street presence and distinguishes this headquarters as the only Universal Music Group office in North America to be publicly accessible at grade. Maintaining public access to the building was one of the most exciting and challenging aspects of the project. To successfully blur the boundaries between fully public areas, public-facing but controlled access zones, and highly secure office and artist spaces required designing stringent yet discreet security measures and strategic circulation paths. The result is a bustling cultural hub at the base of a mass-timber office building in the heart of Toronto’s Liberty Village.

Also tucked into the ground floor is The Academy, an intimate and acoustically sophisticated performance venue for UMC artists. Audiences can order a drink under a signature ceiling installation — a canopy of repurposed vintage chair-backs sourced from Toronto’s original Massey Hall — while contemplating an illuminated song lyric by one of Canada’s most beloved bands, The Tragically Hip, rendered in late frontman Gord Downey’s handwriting.

UMC’s workspace is connected across two floors by a marble staircase that multiplies circulation options and promotes staff interactions. Introducing the new stair required surgical interventions to minimize structural impacts within the mass-timber building. We relied exclusively on new heavy timber beams to support the stair opening, executing a design that blends seamlessly with the base building architecture.

A large “living room” at the foot of the stairs features an in-house coffee bar, informal work areas, and comfortable lounge seating. On the upper floor, warm walnut laminate millwork and collaboration tables help delineate the open floor plan and carve out multi-purpose areas for working group clusters. Superkül commissioned felt artist Kathryn Walter to create a natural wool design for the walls. Felt is a durable finish that provides acoustic dampening — a strategic material in the context of a relatively open office plan. Her design became a defining feature of the two-storey space. The varying thickness and spacing of the felt pleats creates a rhythmic pattern across the walls — an aesthetic nod to the recording industry and music itself.

The heterogeneous program demanded that we target varying levels of acoustic treatment and sound separation, as workstation areas sit adjacent to technical spaces that feature advanced audio systems, recording equipment, and isolation booths. To achieve rigorous sound mitigation requirements across the plan, we deployed everything from acoustic panels and wood slats to fabric-wrapped panels to robust gypsum board and wood panel partitions with vibration isolation.

Images: doublespace photography, Andrew Rowat